what is branding?

As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity.

Then why do certain brands become great brands?

Brands that:
• connect,
• resonate
• and spread like wildfire…

It’s because we tapped into our ability to see. Not as ourselves, but as others.

Fonte: www.risingabovethenoise.com

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